Chrissy Teigen Won Grammy's Best Dressed

Hands down Chrissy was the best dressed at last nights Grammys. She wore an orange ruffled Yanina Couture gown which partnered the right amount of flare to skin ratio. Partnered with her layered ombre Bob haircut and makeup she got the entire look right from head to toe!


Build Your Brand 2020

One thing that celebrities understand more than most is that you are your biggest asset in regards to your brand. YOU sell you and what you're pushing. Whether that's your expertise as an employee or actual tangible goods, you create and dictate the narrative. Do you honestly believe that those celebrities you follow on social media are always happy, overly joyous and continuously live exaggeratedly beautiful lives??? If you do then they've accomplished selling you their brand. The illusion that you too can get a piece of what makes them SO happy by purchasing that "it item" they're pushing or if you go to the same places they've visited. It's all an illusion and the gift of social media. It's what made Kylie a billionaire without a single advertisement! So how can you build your brand in 2020?
  • Use social bookmarking sites to push your social media site and brand pages. Social bookmarking sites use tags or keywords to get your site or topics picked up by Google faster. The list of bookmarking sites are:
    • Twitter
    • Pinterest
    • Mix (formally Stumble Upon)
    • Digg
    • Reddit
    • Slashdot
    • Dribble (for designers)
    • Pocket
    • Weheartit
  • Engage and interact regularly. Respond to post on your links and reply to interact with those who follow you. It allows your audience to feel apart of your community and personalizes the experience to promote repeat visits and follows. Users are also more prone to recommend you and your brand if you engage them.
  • Ask your audience to share. Share their thoughts on their platform about you and your brand. It promotes a homegrown trustworthy community for your brand and comes across more authentic and natural.
  • Conduct live events and Q&A's about your brand and your expertise. Personalize the experience of your community with direct contact with it's creator.
  • Create tags and slogans. Especially when using Twitter and Instagram. It allows users to follow your tag for more exposure. Decide how you want to be seen or what you want in a brand and stick to it! Be consistent and promote content that supports the narrative you're curating and design all your tags/slogans around that narrative.


Beyonce's Adidas Ivy Park Collaboration

It appeared that the promotional box that Beyonce sent to EV-ERY-ONE worked because the entire line is sold out online currently. However I did not realize it was unisex until I saw some men in the line and it works! I'm not sure I would like my husband and I to be fighting over the same jumpsuit but if it works for some then OK.  One thing I didn't see on the Adidas website though were the Ivy Park sock booties and the parachute jacket. I like the price point of this line as well. It's not overpriced and definitely reasonable. All of the pieces are priced at the same price point as normal Adidas attire or similar sportswear brands. Although it was sold at a few Sports stores such as Finish Line, Foot Locker and Nordstrom, it seems to be absolutely sold out everywhere which is great for Beyonce. It's definitely sold out on the Adidas website so you'll need to join the waiting list to get your items if you're looking for them.


Life on Purpose!

This morning while scrolling through my feed, I stumbled on a question of how do you find your life purpose? As I scrolled through the comments I saw a pattern that repeated the question saying “I would love to find out that answer”. Then it continued with more questions than answers. That got me to thinking and it pains me to say this but more times than not, most of us are living life coasting on autopilot. I know I’m definitely guilty of auto-pilot living. I believe that’s how I lost my wedding rings! Not fully being aware of my actions and just coasting. I think I went to the bathroom and took them off, added hand cream and got side tracked forgetting them somewhere. I know… sounds insane but it happens. There was a study conducted a few years ago and 96% of those surveyed exhibited signs of living life on auto-pilot.
How can you tell if you’re on auto-pilot and how it impacts our ability to live in our purpose? There are a few tale-tell signs that you’re coasting.
  1. You hate what you’re currently doing professionally and live for the weekend! This is definitely A LOT of people. You perform your daily task routinely so it requires little effort or brain power to perform your duties. You already know how your day is going to work out. However you find yourself fully invested on planning what you’ll be doing starting 5pm on Friday through Saturday night.
  2. You automatically check you feed and cellphone. Despite not looking for anything in particular, it’s a habit to surf your phone and scroll social media or email. That’s autopilot! It’s filling your day with emptiness and that time could be spent doing something more meaningful.
  3. Checking out mentally! Do you find yourself daydreaming? Or replaying a scenario from the recent past in your mind re-evaluating how you responded or how someone else responded? Thinking about would’ve/ could’ve type scenarios??? Auto-pilot darling!!! You aren’t mentally thinking of what you’re presently doing. Don’t daydream about your potential. Live all those hypothetical moments out loud and savor them. Deep down you feel your potential to do MORE then and you’re robbing yourself. Do it!
  4. You have poor memory? Can’t remember conversations or discussions and feel like you’re in a fog searching but your recollection is foggy? Another sign that you were cruising on auto-pilot during that time.
So how exactly do we live a life of purpose? Your live is an ever evolving entity. Purpose changes as your life evolves so that answer is really unique to you currently. However there is one thing that remains constant within that evolution and that’s no matter what you should leave each encounter and the earth better off than how you found it. Small incremental steps make a huge difference long term. At the same time make sure you’re giving back to people you encounter and the universe. Smile and be pleasant! Start a small book club or social club where people can just vent, chat and interact with like minded people. Start a small garden and grow your own produce. In exchange give some of that produce out when your harvest is greater than you can consume. You can definitely control how you interact with others and you never know how your little act of kindness helps someone in their process.
All of this is no secret. You already enjoy giving back in some capacity. Ever look forward to giving someone their gift that you got them? It’s the reward of feeling gratitude that you brightened someone’s day with your gesture that you look forward to. It’s rewarding to put a smile on another’s face. It makes you happy to see others happy and as you grow with those gestures you’ll do it more. You can even join a larger group that have substantial impact potential that will definitely be rewarding to you as a participant. So in short the answer to finding your purpose is to find what makes you happy and do them. Then bring yourself to do those actions with others and try giving back to those around you anyway that you can. Even if it’s with polite conversation. You’ll definitely feel satisfied in life and that’s all that matters. Your act of kindness will impact someone else and they’ll do the same. It’s definitely a chain of events. Allow yourself time to process all of those actions entirely and move slower so that you’re fully in the moment. Now go out there and be great and grateful!